About
In 1991, East Coast Bagel Co. was started in Santa Monica, California where it all began. In 1995, East Coast Bagel Co. and Sonoma Valley Bagel Co. decided to form East Coast Sonoma. East Coast Sonoma's, hardworking team hope to make, share, and satisfy our loyal customers that love our bagel specialties starting in the West Coast presence of California from the Country, to the City, the Coastal area, and hope for new customers that fall in love with us as well as to help us reach further for the future.
Since 2005, for East Coast Bagel the torch was passed onto Preston Le and his family got the business opportunity. For Sonoma Valley Bagel, the torch was passed onto Preston's sister Jenny Ngo and her family got the business opportunity. We are forever grateful for the opportunity, happy, and love to serve our customers since it was started until now, continue forward, and we would not be able to make this happen or be here today without your support, understanding, and cooperation.​
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A brief history of our Ng Family which left country to country for survival from leaving China because of war, to leaving Cambodia because of Khmer Rouge, and leaving Vietnam because of war and immigrated to New York after his Uncle Le sponsored him. Preston, started a new life alone without his parents and siblings and lived and worked in New York then Virginia from East Coast then later went to California in West Coast which started from nothing and work two or three jobs coming home after pass midnight and taking a bus to school for some ESL class that was not able to complete. Later, focusing on working and he sponsored his grandparents, parents, siblings and cousins to immigrate to USA. Preston and his wife Christine, as partners dropped out of ESL school program and had been since working and eventually had two previous family small business together to take care of family and later East Coast Bagel was an opportunity in the end of 2004 or early 2005. Both son's Holden and Harrison has helped since high school and had several classes or college program without completing as well but later just help work for the family business. From our family from East Coast Bagel to Sonoma Valley Bagel in Southern and Northern California thank you to the customers that visit us from Northern to Southern California back an forth and the team for the love, understanding and cooperation and help us to do better. To all forgive us if we had any misunderstanding or mistake as we are learning as we go and trying to do better for the customer and our team as our goal and we deeply appreciate that.
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East Coast Bagel, dough is sourced with high quality ingredients so you can taste the difference. Each bagel dough is larger than your normal bagel, has no preservatives, is low in sodium and fat, and is cholesterol-free. Our effort and, depending on our bagel or menu item, we reasonably offer the best available price for our cafe. Furthermore, East Coast Bagel's establishment and purpose are to proudly offer the freshest, delicious and highest quality of East Coast Bagel like it was known from New York and California.
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In addition, East Coast Bagel would like to thank you our customers always bringing a family or friend and sharing how great our food is and hope to be recommended. We hope to make you happy with our bagels and come back for more and enjoy our food as a regular as many regulars do. Please let us know how we can improve our products and serve you better. We are always at your service and try our best effort to help with attention to details. Thank you to our customers that love our food and our teamwork in East Coast Bagel making East Coast Bagel an exceptional wonderful place to offer our guest with personable help as soon as our guest step into the door welcoming you.
We thank you Our Customers and The East Coast Bagel Family for all that we do together. Our goals are to do well and to be successful in this specialty of bagels, and to offer our customers something unique. At East Coast Bagel, we hope we are worthy of your love, support, choice, we kindly and respectfully thank you each one of you.
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